Data-driven intelligence for modern fire service. Justin Brundage is a Fire Chief, financial services executive, and data analytics specialist providing risk assessment, performance analytics, and purpose-built software for fire chiefs and municipal decision-makers. Founder of Incident Management Technology, creator of PRISM (Performance Risk Intelligence & Service Modeling), Incident Response Analytics, the Fire Service Advocacy System, RedBook, EACfleet, PAMS, and Mayday.