Data-driven intelligence for modern fire service. Risk assessment, performance analytics, and purpose-built software for fire chiefs and municipal decision-makers.
Justin Brundage is a Fire Chief, financial services executive, and data analytics specialist modernizing emergency services through operational intelligence. He brings 25+ years of progressive experience from firefighter through chief officer, with operational command of career, combination, and volunteer organizations, combined with senior leadership roles in investment management and operations.
The mission: close the gap between what fire departments report and what communities actually experience, by giving fire service leaders the analytical infrastructure to measure true performance, communicate honestly with stakeholders, and make continuous improvement inevitable rather than aspirational.
Practitioner-built analytical services and purpose-built software for modern fire service operations. From community risk assessment to apparatus replacement to fireground accountability, designed to deliver consulting-grade rigor without the consulting timeline or cost.
Productized analytical deliverables and advisory engagements, all currently available.
A modern, evidence-based community risk assessment platform that delivers what traditional consulting cannot: an actual NFPA 1300/1750-compliant CRA document, refreshed continuously rather than every five years.
For whom: Fire chiefs and municipal leaders who need a defensible, current CRA without spending six figures and waiting eight months for a consulting deliverable.
Available now: responsetimesmatter.com
Practitioner-built Standards of Cover analysis with the analytical depth expected for CPSE accreditation, without the multi-year consulting timeline. Built to undercut Fitch, ESCI, and AP Triton on cost while delivering continuous-refresh capability that consulting structurally cannot match.
For whom: Departments pursuing CPSE accreditation, evaluating station siting, or needing a defensible Standards of Cover document for council, board, or regulator audiences.
A department-specific valuation of volunteer service that goes beyond the single-input wage shortcuts of legacy calculators. Built on BLS Occupational Employment and Wage Statistics, ECEC methodology, and Relief Association capture, designed for combination departments, not just all-volunteer houses.
For whom: Volunteer and combination chiefs needing a credible, defensible dollar value for the volunteer service their department delivers, for funding advocacy, ISO discussion, or community awareness.
Solves the high-stakes financial dilemma facing every fire department: knowing exactly when to replace aging apparatus. Uses Equivalent Annual Cost methodology to produce defensible, council-ready reports built on fiscal reality, not age-based rules of thumb or apparatus-vendor sales engineering.
For whom: Chiefs and finance officers facing million-dollar apparatus replacement decisions who need a defensible analytical basis, not a vendor pitch deck.
Transforms raw response data into actionable operational intelligence. The same caliber of analysis historically only available through five-figure consulting engagements, delivered in days, refreshed quarterly if you want it.
For whom: Departments wanting to understand true system performance without the wait time and cost of traditional consulting performance studies.
A complete, NFPA-aligned SOP/SOG manual custom-built for the department, with managed annual maintenance, version control, and cloud distribution. The Lexipol alternative for departments that want practitioner-built policy infrastructure without the enterprise contract.
For whom: Chiefs and training officers who need defensible, current SOPs without the cost or rigidity of enterprise policy platforms.
When the question doesn't fit a productized deliverable, custom engagements scope tightly to the actual problem. Practitioner-led analytical and advisory work, staffing studies, deployment analysis, merger feasibility, targeted strategic planning.
For whom: Departments with a specific question that needs a focused, expert answer, not a four-month boilerplate consulting engagement.
Self-service software platforms designed specifically for fire service operations. Available standalone or as part of a broader engagement.
Real-time personnel and resource accountability before, during, and after incidents. Modular: Alerting (per-station CAD-to-device dispatch and turn-by-turn), Responder (per-login incident accountability and PAR tracking), and Command (full fireground command, incident playbook, post-incident reports).
Accountability-first, not alerting-first. Replaces manual status boards and radio roll-calls with a single operational picture, and grows from a $50/station/month entry point into the full command tier.
A fast, fail-safe workflow to manage the most stressful moments on the fireground. Proven checklists, automated prompts, offline-capable, thumb-only operation. The focused companion to PAMS, not a Tablet Command replacement.
Per-department annual pricing means deployment to every officer has zero cost friction.
Transforms B2B sales methodologies into advocacy frameworks for fire and EMS departments seeking funding from local governments. Generates professional-grade executive summaries, data-driven justifications, and cost-benefit analyses through guided workflows.
Lets the department self-produce the kind of advocacy package a $5,000 grant writer would deliver, without the engagement.
Research and commentary published as brand assets, free because their value is credibility, not revenue.
Regular publication with aggregated and original analysis on fire service operations, leadership, and strategy. Free, with full archive access. A brand asset, not a revenue product, its commercial value is top-of-funnel credibility for the broader portfolio.
Annual analysis of line-of-duty deaths with operational recommendations. Free, published as a public-good brand asset. Commissioned research engagements (state fire marshals, industry associations) are scoped through Custom Engagements.
The fire service is one of the most important public institutions in America. Communities trust us with their safety, their property, and in the worst moments of their lives, their loved ones. That trust demands honesty about what we deliver and continuous improvement in how we deliver it.
Yet our industry has long operated on assumptions rather than evidence, reporting averages rather than reliability, and measuring activity rather than outcomes. The gap between what we report and what communities actually experience is a credibility problem that undermines public trust.
My work centers on closing that gap, helping fire service leaders understand their true performance, communicate honestly with stakeholders, and build systems that make continuous improvement inevitable rather than aspirational.
Building operational intelligence systems that help fire departments measure what matters and improve what counts.
25+ years of progressive experience from firefighter through chief officer, with operational command of career, combination, and volunteer organizations.
Senior leadership roles bringing quantitative rigor, performance management, and operational excellence disciplines to public safety.
Justin Brundage is a retired Fire Chief with 25+ years experience, founder of Incident Management Technology, and nationally recognized expert in data-driven fire and EMS service delivery.
Data-driven fire service consulting uses incident data, response times, and community risk metrics to make evidence-based decisions about staffing, apparatus deployment, and resource allocation, replacing assumptions with measurable outcomes.
Combines 25+ years operational fire service experience with financial services quantitative rigor. Focuses on reliability over averages, measurable outcomes over activity metrics, and honest stakeholder communication.
PRISM (Performance Risk Intelligence & Service Modeling) is a data-driven platform integrating Census, CDC, FEMA, and USGS data to create six-tier community risk classifications, replacing outdated NFPA 1710/1720 standards.
Upload incident data to receive automated analysis of response time trends, unit utilization, and coverage gaps. Delivers consultant-grade insights in minutes instead of months, without five-figure budgets.
EACfleet uses Equivalent Annual Cost calculations to determine optimal apparatus replacement timing, providing defensible, council-ready reports that justify million-dollar fleet budget requests.
PAMS provides real-time visibility of personnel and resources before, during, and after incidents. Replaces manual status boards and radio roll-calls with a single operational picture for faster accountability.
25+ years progressive experience from firefighter through Fire Chief, with operational command of career, combination, and volunteer organizations. Also holds financial services executive experience.
A company founded by Justin Brundage building operational intelligence systems that help fire departments measure performance accurately and implement continuous improvement systematically.
Data should inform decisions, not justify them. Reliability matters more than averages. Accountability must be designed, not assumed. Technology should serve operations. Honest communication builds trust.