# Justin Brundage | Fire Service Analytics

## About
Data-driven intelligence for modern fire service. Risk assessment, performance analytics, and purpose-built software for fire chiefs and municipal decision-makers. Justin Brundage is a Fire Chief, financial services executive, and data analytics specialist modernizing emergency services through operational intelligence.

## Analytics & Advisory
Productized analytical deliverables and advisory engagements, all currently available.

- PRISM CRA, Community Risk Assessment. NFPA 1300/1750-compliant community risk assessment built on U.S. Census, CDC SVI, FEMA NRI, and USGS data. Six-tier risk classification, CRR plan skeleton, refreshed continuously rather than every five years. Available now at https://www.responsetimesmatter.com.
- PRISM SOC, Standards of Cover. Practitioner-built Standards of Cover analysis with critical task staffing, response-time modeling, station distribution, and CPSE accreditation support.
- VALOR, Volunteer Service Valuation. Department-specific valuation of volunteer service using BLS OEWS, ECEC methodology, and Relief Association capture. Built for combination departments, not single-wage shortcuts.
- EACfleet, Apparatus Replacement Analysis. Equivalent Annual Cost modeling for apparatus replacement decisions. Defensible, council-ready reports built on fiscal reality.
- Incident Response Analytics, Performance Intelligence On-Demand. Response trends, unit utilization, coverage gaps, and peer benchmarks. Consultant-grade incident analysis without the five-figure engagement.
- RedBook, SOP/SOG Management. Custom NFPA-aligned SOP/SOG manual built for the department, with managed annual maintenance, version control, and cloud distribution.
- Custom Engagements, Tailored Analysis & Advisory. Bespoke analytical projects: staffing studies, deployment optimization, merger feasibility, strategic planning.

## Platform Software
Self-service software platforms designed specifically for fire service operations.

- PAMS, Personnel Accountability & Management. Real-time personnel and resource accountability before, during, and after incidents. Modular: Alerting, Responder, and Command tiers. Status: Beta, Summer 2026.
- Mayday, Incident Commander Support. Fast, fail-safe workflow for managing the most stressful moments on the fireground. Offline-capable, thumb-only operation. Status: Coming Soon.
- Fire Service Advocacy System (FSAS), Strategic Funding Advocacy. Generates executive summaries, data-driven justifications, and cost-benefit analyses for fire/EMS departments seeking funding. Status: Coming Soon.

## Content & Research
Free, public-good analysis published as brand assets.

- The Signal, Regular publication with aggregated and original analysis on fire service operations, leadership, and strategy. Free, with full archive access.
- Annual LODD Report, Annual analysis of line-of-duty deaths with operational recommendations. Free, public-good brand asset.

## Operating Philosophy
- Data should inform decisions, not justify them after the fact.
- Reliability matters more than averages, communities experience variance, not means.
- Accountability is infrastructure, not culture, it must be designed, not assumed.
- Technology should serve operations, not the other way around.
- Honest communication with stakeholders builds more trust than optimistic reporting.
- The fire service can modernize without losing its essential character.

## Background
- Founder & President, Incident Management Technology
- Fire Chief (Ret.), 25+ years progressive experience from firefighter through chief officer
- Financial Services Executive, investment management & operations

## Pages
- [Home](https://justinbrundage.com/): Data-driven intelligence for modern fire service.
- [Services](https://justinbrundage.com/services): Fire service analytics and software portfolio, PRISM CRA/SOC, VALOR, EACfleet, IRA, RedBook, PAMS.
- [Insights](https://justinbrundage.com/insights): Practitioner-led analysis on fire service operations, leadership, and strategy.
- [About](https://justinbrundage.com/about): Justin Brundage, Fire Chief (Ret.), founder of Incident Management Technology.

## Insights
- [Revamping Dispatch Protocols for Volunteer & Combination Fire Departments](https://justinbrundage.com/insights/revamping-dispatch-protocols-volunteer-combination-fire-departments)
- [Reframing Fire Protection as an Indispensable Service](https://justinbrundage.com/insights/reframing-fire-protection-indispensable-service)
- [Volunteer vs. Career Firefighter Scheduling](https://justinbrundage.com/insights/volunteer-vs-career-firefighter-scheduling)
- [Advancing Volunteer Fire Services with Scheduled On-Station Staffing](https://justinbrundage.com/insights/advancing-volunteer-fire-services-scheduled-on-station-staffing)

## Contact
Email: services@justinbrundage.com
LinkedIn: https://linkedin.com/in/justinbrundage
Website: https://justinbrundage.com