# Justin Brundage | Fire Service Analytics

## About
Data-driven intelligence for modern fire service. Risk assessment, performance analytics, and purpose-built software for fire chiefs and municipal decision-makers.

Justin Brundage is a Fire Chief, financial services executive, and data analytics specialist with 25+ years of progressive experience from firefighter through chief officer, with operational command of career, combination, and volunteer organizations. Combined with senior leadership roles in investment management and operations, he brings quantitative rigor, performance management, and operational excellence disciplines to public safety.

## The Full Portfolio
Practitioner-built analytical services and purpose-built software for modern fire service operations. From community risk assessment to apparatus replacement to fireground accountability, designed to deliver consulting-grade rigor without the consulting timeline or cost.

## Analytics & Advisory, Data-Driven Intelligence
Productized analytical deliverables and advisory engagements, all currently available.

### PRISM CRA, Community Risk Assessment
A modern, evidence-based community risk assessment platform that delivers what traditional consulting cannot: an actual NFPA 1300/1750-compliant CRA document, refreshed continuously rather than every five years.

What you get:
- Integrates U.S. Census, CDC Social Vulnerability Index, FEMA National Risk Index, and USGS hazard data
- Six-tier community risk classification from Extreme Risk to Minimal Risk
- NFPA 1300/1750-compliant CRA + Community Risk Reduction (CRR) plan skeleton
- Annual trend dashboard with local data overlay and quarterly advisory option

For whom: Fire chiefs and municipal leaders who need a defensible, current CRA without spending six figures and waiting eight months for a consulting deliverable.

Status: Available now at https://www.responsetimesmatter.com

### PRISM SOC, Standards of Cover
Practitioner-built Standards of Cover analysis with the analytical depth expected for CPSE accreditation, without the multi-year consulting timeline. Built to undercut Fitch, ESCI, and AP Triton on cost while delivering continuous-refresh capability that consulting structurally cannot match.

What you get:
- Critical task staffing analysis with response-time modeling
- Station distribution and deployment optimization
- Bounded SOC Advisory tier for tactical deployment questions
- Full SOC engagements with CPSE accreditation support

For whom: Departments pursuing CPSE accreditation, evaluating station siting, or needing a defensible Standards of Cover document for council, board, or regulator audiences.

### VALOR, Volunteer Service Valuation
A department-specific valuation of volunteer service that goes beyond the single-input wage shortcuts of legacy calculators. Built on BLS Occupational Employment and Wage Statistics, ECEC methodology, and Relief Association capture, designed for combination departments, not just all-volunteer houses.

What you get:
- Standard report using BLS OEWS + ECEC methodology
- Combination Department modeling for mixed career, volunteer, and part-time staffing
- Annual refresh with current BLS wages and Relief Association spend
- Multi-department / county cohorts with peer benchmarking

For whom: Volunteer and combination chiefs needing a credible, defensible dollar value for the volunteer service their department delivers, for funding advocacy, ISO discussion, or community awareness.

### EACfleet, Apparatus Replacement Analysis
Solves the high-stakes financial dilemma facing every fire department: knowing exactly when to replace aging apparatus. Uses Equivalent Annual Cost methodology to produce defensible, council-ready reports built on fiscal reality, not age-based rules of thumb or apparatus-vendor sales engineering.

What you get:
- Single-apparatus EAC analysis with council-ready report
- Full Fleet Portfolio with 10–20 year replacement forecasting
- Capital plan integration and board-presentation support
- Annual refresh with updated condition data and market changes

For whom: Chiefs and finance officers facing million-dollar apparatus replacement decisions who need a defensible analytical basis, not a vendor pitch deck.

### Incident Response Analytics, Performance Intelligence On-Demand
Transforms raw response data into actionable operational intelligence. The same caliber of analysis historically only available through five-figure consulting engagements, delivered in days, refreshed quarterly if you want it.

What you get:
- Annual performance report with response trends, unit utilization, coverage gaps, peer benchmarks
- Quarterly Series with ongoing trend tracking
- Deep Dive engagements: station siting modeling, deployment hypothesis testing
- Natural pull-through path into PRISM SOC engagements

For whom: Departments wanting to understand true system performance without the wait time and cost of traditional consulting performance studies.

### RedBook, SOP/SOG Management
A complete, NFPA-aligned SOP/SOG manual custom-built for the department, with managed annual maintenance, version control, and cloud distribution. The Lexipol alternative for departments that want practitioner-built policy infrastructure without the enterprise contract.

What you get:
- Complete NFPA-aligned manual built specifically for the department
- Annual maintenance: updates, version control, cloud distribution, member notifications
- Priority Revision line item for mid-cycle policy changes
- Initial Build undercuts custom SOP consulting by more than half

For whom: Chiefs and training officers who need defensible, current SOPs without the cost or rigidity of enterprise policy platforms.

### Custom Engagements, Tailored Analysis & Advisory
When the question doesn't fit a productized deliverable, custom engagements scope tightly to the actual problem. Practitioner-led analytical and advisory work, staffing studies, deployment analysis, merger feasibility, targeted strategic planning.

What you get:
- Hourly engagements against defined scope
- Project minimum below every big consulting firm's floor
- Typical strategic engagements: staffing studies, deployment analysis, merger feasibility
- Practitioner credibility with productized-infrastructure leverage

For whom: Departments with a specific question that needs a focused, expert answer, not a four-month boilerplate consulting engagement.

## Platform Software, Purpose-Built Tools
Self-service software platforms designed specifically for fire service operations. Available standalone or as part of a broader engagement.

### PAMS, Personnel Accountability & Management
Real-time personnel and resource accountability before, during, and after incidents. Modular: Alerting (per-station CAD-to-device dispatch and turn-by-turn), Responder (per-login incident accountability and PAR tracking), and Command (full fireground command, incident playbook, post-incident reports).

Accountability-first, not alerting-first. Replaces manual status boards and radio roll-calls with a single operational picture, and grows from a $50/station/month entry point into the full command tier.

Status: Beta, Summer 2026

### Mayday, Incident Commander Support
A fast, fail-safe workflow to manage the most stressful moments on the fireground. Proven checklists, automated prompts, offline-capable, thumb-only operation. The focused companion to PAMS, not a Tablet Command replacement.

Per-department annual pricing means deployment to every officer has zero cost friction.

Status: Coming Soon

### Fire Service Advocacy System (FSAS), Strategic Funding Advocacy
Transforms B2B sales methodologies into advocacy frameworks for fire and EMS departments seeking funding from local governments. Generates professional-grade executive summaries, data-driven justifications, and cost-benefit analyses through guided workflows.

Lets the department self-produce the kind of advocacy package a $5,000 grant writer would deliver, without the engagement.

Status: Coming Soon

## Content & Research, Free, Public-Good Analysis
Research and commentary published as brand assets, free because their value is credibility, not revenue.

### The Signal, Fire Service Analysis & Commentary
Regular publication with aggregated and original analysis on fire service operations, leadership, and strategy. Free, with full archive access. A brand asset, not a revenue product, its commercial value is top-of-funnel credibility for the broader portfolio.

### Annual LODD Report, Line-of-Duty Death Analysis
Annual analysis of line-of-duty deaths with operational recommendations. Free, published as a public-good brand asset. Commissioned research engagements (state fire marshals, industry associations) are scoped through Custom Engagements.

## Operating Philosophy
The fire service is one of the most important public institutions in America. Communities trust us with their safety, their property, and in the worst moments of their lives, their loved ones. That trust demands honesty about what we deliver and continuous improvement in how we deliver it.

Yet our industry has long operated on assumptions rather than evidence, reporting averages rather than reliability, and measuring activity rather than outcomes. The gap between what we report and what communities actually experience is a credibility problem that undermines public trust.

My work centers on closing that gap, helping fire service leaders understand their true performance, communicate honestly with stakeholders, and build systems that make continuous improvement inevitable rather than aspirational.

## Core Principles
- Data should inform decisions, not justify them after the fact.
- Reliability matters more than averages, communities experience variance, not means.
- Accountability is infrastructure, not culture, it must be designed, not assumed.
- Technology should serve operations, not the other way around.
- Honest communication with stakeholders builds more trust than optimistic reporting.
- The fire service can modernize without losing its essential character.

## Experience

### Founder & President, Incident Management Technology
Building operational intelligence systems that help fire departments measure what matters and improve what counts.

### Fire Chief (Ret.), Career Fire Service Executive
25+ years of progressive experience from firefighter through chief officer, with operational command of career, combination, and volunteer organizations.

### Financial Services Executive, Investment Management & Operations
Senior leadership roles bringing quantitative rigor, performance management, and operational excellence disciplines to public safety.

## Frequently Asked Questions

Q: Who is Justin Brundage?
A: Justin Brundage is a retired Fire Chief with 25+ years experience, founder of Incident Management Technology, and nationally recognized expert in data-driven fire and EMS service delivery.

Q: What is data-driven fire service consulting?
A: Data-driven fire service consulting uses incident data, response times, and community risk metrics to make evidence-based decisions about staffing, apparatus deployment, and resource allocation, replacing assumptions with measurable outcomes.

Q: How does Justin Brundage's approach differ from traditional fire consultants?
A: Combines 25+ years operational fire service experience with financial services quantitative rigor. Focuses on reliability over averages, measurable outcomes over activity metrics, and honest stakeholder communication.

Q: What is PRISM fire service risk assessment?
A: PRISM (Performance Risk Intelligence & Service Modeling) is a data-driven platform integrating Census, CDC, FEMA, and USGS data to create six-tier community risk classifications, replacing outdated NFPA 1710/1720 standards.

Q: How does fire department incident response analytics work?
A: Upload incident data to receive automated analysis of response time trends, unit utilization, and coverage gaps. Delivers consultant-grade insights in minutes instead of months, without five-figure budgets.

Q: What is Equivalent Annual Cost analysis for fire apparatus?
A: EACfleet uses Equivalent Annual Cost calculations to determine optimal apparatus replacement timing, providing defensible, council-ready reports that justify million-dollar fleet budget requests.

Q: What is PAMS personnel accountability system?
A: PAMS provides real-time visibility of personnel and resources before, during, and after incidents. Replaces manual status boards and radio roll-calls with a single operational picture for faster accountability.

Q: What is Justin Brundage's fire service background?
A: 25+ years progressive experience from firefighter through Fire Chief, with operational command of career, combination, and volunteer organizations. Also holds financial services executive experience.

Q: What is Incident Management Technology?
A: A company founded by Justin Brundage building operational intelligence systems that help fire departments measure performance accurately and implement continuous improvement systematically.

Q: What is Justin Brundage's consulting philosophy?
A: Data should inform decisions, not justify them. Reliability matters more than averages. Accountability must be designed, not assumed. Technology should serve operations. Honest communication builds trust.

## Disclosure
Justin Brundage is Founder & President of Incident Management Technology. The perspectives shared on this site are informed by work building PAMS and other operational intelligence tools, but they represent professional analysis, not product marketing. When content relates directly to IMT products or services, that relationship is disclosed explicitly.

## Insights Categories
- Operations
- Leadership
- Technology
- Strategy

## Pages
- Home: https://justinbrundage.com/
- Services: https://justinbrundage.com/services
- Insights: https://justinbrundage.com/insights
- About: https://justinbrundage.com/about

## Contact
Email: services@justinbrundage.com
LinkedIn: https://linkedin.com/in/justinbrundage
Website: https://justinbrundage.com